Our records of YouTube Premium price increases end with $15.99 for the Individual (monthly) plan, reported on April 10, 2026. The Family (monthly) plan’s latest recorded price is $26.99, reported on April 10, 2026. Both plans show a higher price in each later record we hold.
YouTube Premium price history in the US
The latest recorded price for YouTube Premium Individual (monthly) is $15.99, reported on April 10, 2026. Our first record for this plan is $9.99, reported in October 2015; 3 later records show a higher price than the record before them. Between the first and the latest record the difference is $6.00 (60.1%). Our records show $13.99, reported on July 20, 2023, and $15.99, reported on April 10, 2026: a difference of +$2.00.
Individual (monthly)
| Date | Price | Date type |
|---|---|---|
| October 2015 | $9.99 | reported · press report |
| May 2018 | $11.99 | reported · press report |
| July 20, 2023 | $13.99 | reported · press report |
| April 10, 2026 | $15.99 | reported · press report |
Family (monthly)
| Date | Price | Date type |
|---|---|---|
| May 2018 | $17.99 | reported · press report |
| November 2022 | $22.99 | reported · press report |
| April 10, 2026 | $26.99 | reported · press report |
In the tables, “reported” is the date a press report gave. For current prices and terms, see YouTube Premium’s own pricing pages.
What the records show
The Family (monthly) history is shorter: it starts with $17.99, reported in May 2018, alongside an Individual (monthly) record of $11.99, reported in May 2018. Between that first record and $26.99, reported on April 10, 2026, the Family (monthly) difference is $9.00 (50.0%), and 2 later records show a higher price than the one before. The most recent Family (monthly) step in our records is +$4.00, from $22.99, reported in November 2022, to $26.99, reported on April 10, 2026, while the latest Individual (monthly) step is +$2.00.
Frequently asked questions
What is the latest recorded price for YouTube Premium Individual (monthly) in the US?
Our latest record for the Individual (monthly) plan is $15.99, reported on April 10, 2026.
How much higher is the Family (monthly) price than in its first record?
Our Family (monthly) records go from $17.99, reported in May 2018, to $26.99, reported on April 10, 2026, a difference of $9.00 (50.0%).
How many higher prices do the Individual (monthly) records show?
After the first record of $9.99, reported in October 2015, 3 later Individual (monthly) records show a higher price than the record before them.