In our records of Netflix price increases in the US, the latest recorded price for Standard (monthly) is $19.99, recorded on April 14, 2026. Premium (monthly) shows $26.99 and Standard with Ads (monthly) shows $8.99, both recorded on April 14, 2026.
Netflix price history in the US
The latest recorded price for Netflix Standard (monthly) is $19.99, recorded on April 14, 2026. Our first record for this plan is $7.99, effective November 2010; 8 later records show a higher price than the record before them. Between the first and the latest record the difference is $12.00 (150.2%). Our records show $17.99, recorded on January 22, 2025, and $19.99, recorded on April 14, 2026: a difference of +$2.00.
Standard (monthly)
| Date | Price | Date type |
|---|---|---|
| November 2010 | $7.99 | effective |
| May 2014 | $8.99 | reported · press report |
| October 2015 | $9.99 | effective |
| October 9, 2017 | $10.99 | recorded |
| January 16, 2019 | $12.99 | recorded |
| October 31, 2020 | $13.99 | recorded |
| January 14, 2022 | $15.49 | recorded |
| January 22, 2025 | $17.99 | recorded |
| April 14, 2026 | $19.99 | recorded |
Premium (monthly)
| Date | Price | Date type |
|---|---|---|
| April 2013 | $11.99 | effective |
| October 9, 2017 | $13.99 | recorded |
| January 16, 2019 | $15.99 | recorded |
| October 31, 2020 | $17.99 | recorded |
| January 14, 2022 | $19.99 | recorded |
| October 19, 2023 | $22.99 | recorded |
| January 22, 2025 | $24.99 | recorded |
| April 14, 2026 | $26.99 | recorded |
Standard with Ads (monthly)
| Date | Price | Date type |
|---|---|---|
| November 3, 2022 | $6.99 | effective |
| January 22, 2025 | $7.99 | recorded |
| April 14, 2026 | $8.99 | recorded |
In the tables, “effective” is the date a price applies from, “recorded” is the date of our record and “reported” is the date a press report gave. For current prices and terms, see Netflix’s own pricing pages.
What the records show
For Premium (monthly), 7 later records show a higher price than the record before them, from $11.99, effective April 2013, to $26.99, recorded on April 14, 2026, a difference of $15.00 (125.1%). Standard with Ads (monthly) has the shortest history: from $6.99, effective November 3, 2022, to $8.99, recorded on April 14, 2026, with 2 higher records and a difference of $2.00 (28.6%). Premium (monthly) also has a record of $22.99, recorded on October 19, 2023, a date with no Standard (monthly) record.
Frequently asked questions
How many higher prices do the records show for Netflix Standard?
For Standard (monthly), 8 later records show a higher price than the record before them, from $7.99, effective November 2010, to $19.99, recorded on April 14, 2026.
What is the most recent step for Netflix Premium?
Our records show $24.99 for Premium (monthly), recorded on January 22, 2025, and $26.99, recorded on April 14, 2026: a difference of +$2.00.
When do the records for Netflix Standard with Ads start?
Our first record for Standard with Ads (monthly) is $6.99, effective November 3, 2022. The latest is $8.99, recorded on April 14, 2026.