Across Hulu price increases in our records, the latest recorded price for Hulu No Ads (monthly) is $21.49, effective September 23, 2026. For With Ads (monthly), the latest recorded price is $12.49, effective September 23, 2026. Both plans show 5 records with a higher price than the record before them.
Hulu price history in the US
The latest recorded price for Hulu No Ads (monthly) is $21.49, effective September 23, 2026. Our first record for this plan is $11.99, reported in September 2015; 5 later records show a higher price than the record before them. Between the first and the latest record the difference is $9.50 (79.2%). Our records show $18.99, reported on October 21, 2025, and $21.49, effective September 23, 2026: a difference of +$2.50.
No Ads (monthly)
| Date | Price | Date type |
|---|---|---|
| September 2015 | $11.99 | reported · press report |
| October 8, 2021 | $12.99 | reported · press report |
| October 10, 2022 | $14.99 | reported · press report |
| October 12, 2023 | $17.99 | reported · press report |
| October 17, 2024 | $18.99 | reported · press report |
| October 21, 2025 | $18.99 | reported · press report |
| September 23, 2026 | $21.49 | effective |
With Ads (monthly)
| Date | Price | Date type |
|---|---|---|
| February 26, 2019 | $5.99 | reported · press report |
| October 8, 2021 | $6.99 | reported · press report |
| October 10, 2022 | $7.99 | reported · press report |
| October 12, 2023 | $7.99 | reported · press report |
| October 17, 2024 | $9.99 | reported · press report |
| October 21, 2025 | $11.99 | reported · press report |
| September 23, 2026 | $12.49 | effective |
In the tables, “effective” is the date a price applies from and “reported” is the date a press report gave. For current prices and terms, see Hulu’s own pricing pages.
What the records show
The With Ads (monthly) history in our price records is shorter: it starts at $5.99, reported on February 26, 2019, while the No Ads (monthly) records begin in September 2015. For With Ads (monthly), our records show $11.99, reported on October 21, 2025, and $12.49, effective September 23, 2026: a difference of +$0.50. Each plan also has one pair of matching records: No Ads (monthly) shows $18.99, reported on October 17, 2024, and $18.99, reported on October 21, 2025, while With Ads (monthly) shows $7.99, reported on October 10, 2022, and $7.99, reported on October 12, 2023.
Frequently asked questions
What is the latest recorded price for Hulu No Ads (monthly)?
Our latest record for Hulu No Ads (monthly) is $21.49, effective September 23, 2026. The record before it shows $18.99, reported on October 21, 2025.
How far apart are the first and latest Hulu With Ads (monthly) records?
Our first record for With Ads (monthly) is $5.99, reported on February 26, 2019, and the latest is $12.49, effective September 23, 2026. The difference is $6.50 (108.5%).
How many Hulu records show a higher price than the one before?
For each plan, No Ads (monthly) and With Ads (monthly), 5 records show a higher price than the record before them.