In our records of HBO Max price increases in the US, the latest recorded price for Standard (Ad-Free, monthly) is $18.49, reported on October 21, 2025. Our first record for that plan is $14.99, recorded on April 21, 2020, and we also track the Basic with ads (monthly) and Premium (monthly) plans.
HBO Max price history in the US
The latest recorded price for HBO Max Standard (Ad-Free, monthly) is $18.49, reported on October 21, 2025. Our first record for this plan is $14.99, recorded on April 21, 2020; 3 later records show a higher price than the record before them. Between the first and the latest record the difference is $3.50 (23.3%). Our records show $16.99, recorded on June 5, 2024, and $18.49, reported on October 21, 2025: a difference of +$1.50.
Standard (Ad-Free, monthly)
| Date | Price | Date type |
|---|---|---|
| April 21, 2020 | $14.99 | recorded |
| January 12, 2023 | $15.99 | reported · press report |
| June 5, 2024 | $16.99 | recorded |
| October 21, 2025 | $18.49 | reported · press report |
Basic with ads (monthly)
| Date | Price | Date type |
|---|---|---|
| June 2021 | $9.99 | reported · press report |
| October 21, 2025 | $10.99 | reported · press report |
Premium (monthly)
| Date | Price | Date type |
|---|---|---|
| April 13, 2023 | $19.99 | recorded |
| June 5, 2024 | $20.99 | recorded |
| October 21, 2025 | $22.99 | reported · press report |
In the tables, “recorded” is the date of our record and “reported” is the date a press report gave. For current prices and terms, see HBO Max’s own pricing pages.
What the records show
For Premium (monthly), our records start at $19.99, recorded on April 13, 2023, and the latest is $22.99, reported on October 21, 2025: a difference of $3.00 (15.0%), with 2 later records higher than the one before them. Basic with ads (monthly) has the shortest history in our price records, from $9.99, reported in June 2021, to $10.99, reported on October 21, 2025, a difference of $1.00 (10.0%). Side by side, the latest records show Basic with ads (monthly) at $10.99, Standard (Ad-Free, monthly) at $18.49 and Premium (monthly) at $22.99, each reported on October 21, 2025.
Frequently asked questions
What is the latest recorded price for HBO Max Standard (Ad-Free, monthly) in the US?
Our latest record for Standard (Ad-Free, monthly) is $18.49, reported on October 21, 2025. Our first record for this plan is $14.99, recorded on April 21, 2020, a difference of $3.50 (23.3%).
How often has the HBO Max Premium plan shown a higher price in your records?
For Premium (monthly), 2 later records show a higher price than the record before them, and the latest is $22.99, reported on October 21, 2025.
What do your records show for HBO Max Basic with ads?
The latest record for Basic with ads (monthly) is $10.99, reported on October 21, 2025, and the earlier one is $9.99, reported in June 2021: a difference of $1.00 (10.0%).