Our records of Apple TV+ price increases in the US end with the Monthly plan at $14.99, reported on August 28, 2026. The Annual plan’s latest record is $119.00, reported on August 28, 2026. Our Monthly history starts at $4.99, reported on November 1, 2019.
Apple TV+ price history in the US
The latest recorded price for Apple TV+ Monthly is $14.99, reported on August 28, 2026. Our first record for this plan is $4.99, reported on November 1, 2019; 4 later records show a higher price than the record before them. Between the first and the latest record the difference is $10.00 (200.4%). Our records show $12.99, reported on August 21, 2025, and $14.99, reported on August 28, 2026: a difference of +$2.00.
Monthly
| Date | Price | Date type |
|---|---|---|
| November 1, 2019 | $4.99 | reported · press report |
| October 24, 2022 | $6.99 | reported · press report |
| October 25, 2023 | $9.99 | reported · press report |
| August 21, 2025 | $12.99 | reported · press report |
| August 28, 2026 | $14.99 | reported · press report |
Annual
| Date | Price | Date type |
|---|---|---|
| October 24, 2022 | $69.00 | reported · press report |
| October 25, 2023 | $99.00 | reported · press report |
| August 21, 2025 | $99.00 | reported · press report |
| August 28, 2026 | $119.00 | reported · press report |
In the tables, “reported” is the date a press report gave. For current prices and terms, see Apple TV+’s own pricing pages.
What the records show
Our Annual records are shorter than the Monthly ones. They begin at $69.00, reported on October 24, 2022, and 2 later records show a higher price than the record before them, compared with 4 for Monthly. The Annual plan shows $99.00, reported on October 25, 2023, and again $99.00, reported on August 21, 2025, while the Monthly plan shows $9.99, reported on October 25, 2023, and $12.99, reported on August 21, 2025. Between the first and the latest Annual record the difference is $50.00 (72.5%).
Frequently asked questions
How many Apple TV+ price increases do your records show?
For the Monthly plan, 4 later records show a higher price than the record before them. For the Annual plan, 2 later records do.
What is the latest recorded Apple TV+ Annual price?
The Annual plan's latest record is $119.00, reported on August 28, 2026. The record before it shows $99.00, reported on August 21, 2025, a difference of $20.00.
How far apart are the first and latest Monthly records?
Our first Monthly record is $4.99, reported on November 1, 2019, and the latest is $14.99, reported on August 28, 2026. The difference is $10.00 (200.4%).